The Wiz was the eighth feature film produced by Motown Productions, the film/TV division of Berry Gordy's Motown Records label. Gordy originally wanted the teenaged future R&B singer Stephanie Mills, who had originated the role on Broadway, to be cast as Dorothy. When Motown star Diana Ross asked Gordy if she could be cast as Dorothy, he declined, saying that Ross, then thirty-three years old, was too old for the role. Ross went around Gordy and convinced executive producer Rob Cohen at Universal Pictures to arrange a deal where he would produce the film if Ross was cast as Dorothy. Gordy and Cohen agreed to the deal. Pauline Kael, a film critic, described Ross's efforts to get the film into production as "perhaps the strongest example of sheer will in film history."