20/20 Filmsight - Film Criticism by David O'Connell

As if the marketing for Megamind hadn’t gotten big enough already. Everywhere I go I see the lilac head of the title character (voiced by Will Ferrell) – soon it’ll just be easier to keep the 3D glasses on. The latest gambit courtesy of Dreamworks and Paramount Pictures Australia is a pair of eCards and the Megatizer, where you place a photo of your face on the head of a character from the film and make a short videoclip with changeable music and special effects. It looks like a lot of fun, if not for you or I, then for your sprouts. The film itself is released on December 9, just in time for the school holidays, and although the Dreamworks animated films can sometimes be a little hit and miss, this actually looks quite promising and reportedly packs some potent metaphors about US political partisanship. Roll on December.